Measure up now!
Evidence underpins our very civilisation. If someone allegedly commits a crime, we convict (or otherwise) based on the evidence, not on hearsay. Hard evidence is what our civilisation has come to accept as something we all agree on - as opposed to opinion - which is all very well and may influence people - but evidence wins at the end of the day. It's no different in business. The ultimate hard number your business is measured on is the bank balance. It's not a matter of opin
